October 01, 2012

Universal Gear Underwear Runway Event a Success!

Thursday nights at Universal Gear just got a whole lot steamier!

Last Thursday, crowds gathered at Universal Gear Washington DC in heavy anticipation of the fall underwear sale runway event. After dropping their own name at the door, those who "checked in" to social media sites from their mobile device were eligible for a gift bag - a fan favorite at any fashion show.

Fox 5 News Anchor and fashion show host Will Thomas kicked off the event, explaining to the crowd the ins and outs of the fall underwear styles - all taken from a jewel color palette, the newest products are meant to be bright and colorful, while comfortable at the same time. 2012-09-27universalgear624-M_zps778ee35bThomas also presented SMYAL, the charity receiving proceeds from the event. As the only non-profit in Washington DC that focuses on assisting LGBTQ youth, guests were eager and excited to contribute to the cause.

After all the formalities were out of the way, the runway event was ready to begin! Next to friends and lovers, with tasty drinks in hand (thanks to MOVA DC), attendees previewed the latest underwear styles from leading designers such as Timoteo, Andrew Christian, 2xist, Cin2 and Private Structure. And because DJ Matt Bailer from Mixtape was spinning from start to finish, guests kept the party rocking long after the models left the runway.

Even though the rain started to fall, nothing could stop the Universal Gear celebration train - following the festivities at our Logan Circle store, the crowds headed over to MOVA DC for the after party which extended into the early morning.


Friday morning may have been a struggle for those who attended the show... but with guys this hot, we all know it was well worth it.

September 19, 2012

Universal Gear Ultimate Underwear Runway Event

Question: Who likes sale clothing, hot boys, and chilled drinks?

underwear fashion show invitation 2012_zpsef13b031

At Universal Gear, we aim to please. That's why we're kicking off our semi-annual underwear promotion with an in-store fashion show! On September 27th, models will walk the runway donning the latest styles from Timoteo, Andrew Christian, 2(x)ist, and Cin2, highlighting the products featured in the three-week long sale. (From September 27th to October 17th, we're offering all regularly priced underwear for 25% off!)

As if the eye candy wasn't reason enough to attend the soiree, rest assured that music and an open bar will also be provided--as DJ Matt Bailer (Mixtape) spins, MOVA DC's hottest bartenders will be pouring drinks all evening long. And because a portion of the day's sales will be donated to SMYAL, a local non-profit organization that provides assistance to LGBT youth, you can feel good while indulging in your baddest desires! (Sexy boys, clothes, and mixed drinks, of course. What were you thinking?)

Doors: 7PM
Fashion Show: 8PM
1529B 14th St NW, Washington DC 20005

Hosted by: Fox 5 Anchor Will Thomas
Sounds by: DJ Matt Bailer (Mixtape)
After Party & Drinks by: MOVA DC

August 27, 2012

Town Presents Universal Gear Fashion Show with DJ Chord

Looking to extend your Labor Day celebrations for a little bit longer? Us too.


That's why we cordially invite you to keep the party going by joining Universal Gear and DJ Chord at Town DC on September 8th for great beats, hot eye-candy, and the best in mens fashion! Featuring adult film stars Max Ryder, Jake Bass, and Seth Knight, the party kicks off at 10:00 pm and will include a runway show highlighting the latest looks from the Universal Gear semi-annual denim sale!

Take advantage of this opportunity to get 25% off all regular denim styles and enjoy dancing the night away with beautiful people--a sexy combination from which you can't possibly lose.

Doors open at 10pm.
Cover is $8 from 10-11pm and $12 after 11pm.
$3 drinks before 11pm.
The Drag Show starts at 10:30pm.
Music and video downstairs by Wess.
21 and over to enter with valid government issued ID.

May 14, 2012



to RSVP for this event please email STEVE@RE-VERBERATE.COM by 5/17

follow us on Twitter @UNIVERSALGEAR

April 11, 2012



Networking Thursday

For the past 21 years, the second Thursday of every month is the Chamber's signature Networking Thursday or NT! The NT is intended for members to meet and do business together in a fun and relaxed environment. It is time to network, meet other Capital Area LGBT and allied business owners, entrepreneurs, professionals, association members and make connections.

This event is the Chamber's most popular and longest running event. We have had over 90 people attend recent NT events. Normal attendance is between 60 and 80 people.


1. Make new connections, meet new people and build relationships
2. Identify potential new clients & customers, and those who can refer you to them.
3. Discover great ideas for changes, expansions even new directions for your business.
4. Find potential joint ventures, partnerships and strategic alliances.
5. Make great new friends who have the entrepreneurial spirit you love.

DATE: Thursday, April 12, 2012
TIME: 6:30 PM – 8:30 PM
LOCATION: Universal Gear DC
ADDRESS: 1529B 14th St, NW ~ WDC 20005
LIBATIONS: Provided by Universal Gear
APPETIZERS: Provided by Universal Gear

March 15, 2012


HEY DC!!!! Who doesn't love an Underwear Party?

Tonight at Cobalt DC Come out and celebrate the kick off of our Underwear Sale. The Best Package Contest at midnight will be sponsored by 2(x)ist and hosted by Lena Lett and Ba'Naka. Plus meet our model Underwear Model Geoff who will be bartending.

Music By - DJ Chord Bezerra


December 07, 2011



May 27, 2011



Universal Gear - Rehoboth Beach
46 Baltimore Ave
Rehoboth Beach, DE 19971

April 22, 2011



- click here to shop Athletic Wear -

Werk Out! An Athletic inspired dance party tonight at Cobalt sponsored by Universal Gear.

1639 R Street Northwest
Washington D.C., DC 20009


December 10, 2010

Give BIG & Give BACK

Universal Gear wants to give back to our community and we need your help!

This Saturday December 11th from 12pm -4pm our Washington DC & New York stores will be hosting clothing donation drives for two very special organizations. DC will benefit the Wanda Alston House and NYC will benefit GMHC. Donate your clothes and get 20% off your full price purchase that day. ...Sponsored by Bang & Olufsen, & Cobalt & Level One Restaurant.


November 23, 2010



The Underwear Party at Town Danceboutique was out of control! The DC night club was packed with customers sporting the best in men's undies - brands like 2(x)ist, Diesel, Baskit, & Calvin Klein were everywhere you looked.

Now, of course it wouldn't have been an Underwear Party if Universal Gear didn't show up! UG has always been known for our diverse collection of men's underwear. At the stroke of midnight our models hit the runway, sporting a fun mix of everyday wear and the sexiest underwear collection this side of the Mississippi! Did you miss the festivities? No worries! I took the time to snap a few pics! If you would like to get notices about events such as this and other Universal Gear specials join our mailing list!

To Shop these sexy underwear looks Click Here.

--Dustin Schaad

October 01, 2010


If you're in Washington DC this weekend be sure to check out these amazing events.




September 15, 2010


Hey Guys, if you're in Manhattan tomorrow and wanna get down with our sexy male models and hot fall fashions, head over to Universal Gear NYC in the heart of Chelsea. The event is a celebration of our Semi-Annual 25% OFF DENIM SALE! Party starts @ 7pm!


Have Fun!
--Dustin Schaad

September 09, 2010

Two Hours 'til Showtime!

Let the countdown begin! Our first Fall Fashion Preview starts in only two hours! Now that we have the chance to breathe a little, here are a few tidbits of info that might be of interest:

Swag Bags
We received some awesome goodies from sponsors and vendors alike. We only have 100 swag bags, however, and they're first come first serve... so make sure to arrive early!

VIP Swag Bag Contest
We've put together a very special swag bag for the lucky winner of this very simple contest. To enter, all you have to do is snap a photo of you and/or your friends at the event this evening. (Might we suggest posing in front of our amazing step & repeat?) Post the picture on our Facebook "Fan" Page Wall by next Friday, 9/17. The winner will be randomly chosen and announced the following Monday, 9/20.

Special Discount
In addition to 25% off all denim, you'll be able to take an additional 5% off your entire purchase when you check in to our DC store on Foursquare. Check out the Special Offer details below. Let's make this place swarm!


Finally, don't forget about our afterparty at Cobalt! We're keeping the good times rolling 'til 2am. Come out and meet the models, mingle with special guests and sponsors, and enjoy Smirnoff specials not typically available at Cobalt's Thursday night party. RSVP here on Facebook.

Dress fashionably! See you soon!

September 02, 2010

Fall Fashion Preview

flyer-final-blogcrop.jpg Yesterday, Universal Gear officially announced its Fall Fashion Preview, to be held next Thursday from 7pm-10pm at our DC location! The event will celebrate Universal Gear's top fall fashion looks with a full runway show starting at 8:30pm, complimentary hors d'oeuvres and cocktails, and exclusive discounts and incentives for attendees. DJ Cesar Sanchez will be dropping the beats all night, and a few notable DC residents will be joining us.

Space is extremely limited - we can only prepare so many VIP swag bags! - and filling up fast, so make sure to RSVP to our Facebook event as soon as possible.

A special thanks and shout out to our lovely promoter, Timur Tugberk, for his expertise and help with this fabulous event! We also want to thank our generous sponsors for their support: General Motors, Smirnoff, Cobalt - Level 1, Jason Mandel Residential Real Estate, and the Aesthetic Day Spa of Tysons Corner. Next Thursday promises to be one special one!

In case you're wondering what to expect from our runway show, here's a look at what we've done in the past. See you in a week!

September 01, 2010


Universal Gear is excited to announce its Fall Fashion Preview! For full event details, click on the flyer below. This is an RSVP-only event, so make sure to reserve your spot on the guest list. We will be doing a full blog post about the event tomorrow. Stay tuned!


July 08, 2010

REMINDER: July 10th Swimwear Fashion Show

Our model, Shawn Stingel, beat us to writing a legitimate blog post about our Swimwear Fashion Show this Saturday, July 10th, at Town Danceboutique. Definitely give it a read! Then make a mental note of the following info:

Who:YOU + sexy models wearing swimwear from Diesel, G-Star, ES, Andrew Christian, Penguin & more
What:Universal Gear's Swimwear Fashion Show
Where:Town Danceboutique // 2009 8th St. NW; Washington, DC 20009 [map]
When:10pm til ???
Why:Because boys in swimwear get in free, and you know you want to show off your summer body! + $2 drinks from 10-11pm
PS:Buy your swimwear at Universal Gear (DC) and receive free drink tickets for the party!

A shout out and thanks to Metro Weekly for the double love (check it out below), and can't wait to see all of you in your Saturday evening swimwear!

--UG Team

June 15, 2010

HIGHLIGHTS: Capital Pride Underwear Fashion Show & Auction

One week ago today, Universal Gear hosted its Underwear Fashion Show and Auction to benefit the 35th Capital Pride celebration. From atop the bar at JR's, our sexy models Aaron, Embry and Shawn displayed the latest Camo, Surf, Static and Essentials underwear lines from 2(x)ist and, much to the delight of the crowd, even attempted a few one-handed push-ups. Thanks to Washington Blade, we have some excellent video coverage to share with you below. Once again, many thanks to everyone who came out to support us and Capital Pride!

June 14, 2010

Capital Pride Parade

Thanks to everyone who supported Universal Gear at this year's Capital Pride Parade! You all looked fabulous. For your viewing pleasaure, here's a nice video recap of the festivities, compliments of Washington Blade. Enjoy!

June 04, 2010

Capital Pride Fashion Show & Auction


May 21, 2010



* That's right! Pandora Boxx from Rupaul's Drag Race will be hosting the Universal Gear Summer Launch fashion show Friday May 21st @ EFN Lounge in Washington DC. The fashion show will include the hottest new styles from Diesel, Skmpeez, G-Star, Ben Sherman, and many many more . . . if you're in the area be sure to check it out!

--Dustin Schaad

May 17, 2010



* Can't make it to our New York store for the event? No Worries, check out the T. Christopher line right here on UniversalGear.Com!

April 08, 2010

Ready Set DC Fashion Show at View 14

What a day! After a long photo shoot in the hot, hot sun with our new hot, hot model Kris (more about the photo shoot to come) we ran over to View 14 for a very swank rooftop fashion show hosted by the guys and gals over at Ready Set DC . The event showcased the best fashion, designers, artists and musicians inside the beltway. Fashionistas, hipsters and hip fashion sisters all came out in droves to see and be seen. Around 8:30 the sun dropped and so did the beats. The fashion show was about to begin...

We here at Universal Gear focused on the street prep (read: street wear meets preppy) look that mixes clean lines and silhouettes with bold colors. We used looks from G-Star, Diesel, and Scotch and Soda to turn heads and turn up the heat on the rooftop runway. As the models hit the end of the runway and paused their outfits were lit up in a storm of camera flashes. "Is he gay," you could hear someone whisper. I simply smiled knowing that if nothing else at least DC's fickle fashion elite were paying attention.


March 16, 2010


To kick off the Spring Underwear Sale, Universal Gear is not having just one underwear fashion show. . . we are having three! If you are in the District of Columbia this weekend you will be in for a treat! We have enlisted the help of some the sexiest men in the DC area (you, our customers!) to put the sexy back in the catwalk. So buckle up boys it's show time!


A local 17th street favorite, Cobalt will be hosting the Universal Gear Underwear Fashion show prior to their weekly Best Package Contest. The Fashion Show will start around 11:00pm!


Feeling a bit of the Latin beat? Club Fuego will be hosting the UG Fashion show around 11:00pm. Be sure to catch the sultry styles!

DC's Best Gay Dance Club will be hosting the Universal Gear / TEAM DC Fashion Show. Show time is around 11:00pm. Hope to see you there!

--Dustin Schaad

February 12, 2010

Work the Runway


That's right kids! Universal Gear is gearing up for another one of our legendary fashion shows! This time the focus is purely on Denim. In honor of February's Denim Sale (you know that incredible promotion where all jeans are 25% off, yeah. . .that's the one) we will be showcasing all of the hottest styles to hit the streets in 2010. And guess what. . .you're invited!


For all of you Washingtonians we are giving you a much needed break from Blizzard boredom, head on down to Town Danceboutique for a night of fashion, dancing and cocktails. You can mingle with our models after the show. Show time @ midnight.

Gotham City, no stranger to runways or fashion, will host the Universal Gear 2010 Denim Fashion show at Club 57 located NYC's Hell's Kitchen neighborhood. Showtime @ 11pm.

Can't make it? No worries, here are a few of our fashion shows from years past.

Universal Gear DC - Diesel Fashion Show

Universal Gear DC - Spring 08 Fashion Show

Universal Gear DC - Swim Fashion Show

--Dustin Schaad

December 01, 2009




Having known our model, Dylan Davis for years I'm proud to announce that the local up and coming DC artist is having a gallery opening on December 3rd through the 6th at in the heart of the Districts Logan Circle neighborhood. I encourage all to attend, this bodes to be a most impressive show, I know I'll be there. When asked to say a little about his work Dylan stats that !It represents time and my main focus is to let the medium control the image just as much as the brush. The different figures represent our not knowing which way is up, down, left or right and pertains to the uncharted grounds our globalized world is treading. My paintings aren't meant to be dark, they are merely stating a fact. Aside from the figurative imagery, my new found transition from Oils to Acrylic paints has opened up new doors, as has the interconnectivity of our world.!I

Dylan has been an active model in Universal Gears 2009 campaigns and we are proud to sponsor such a talented local artist. If you would like to learn more about Dylan Davis click here or if you would like to get a peak of his latest collection please visit

--Dustin Schaad


February 16, 2009

HX Shop Til You Drop

The HX and Universal Gear "Shop Til You Drop" event was a hit! Patrons gladly exchanged their empty cocktail glasses for stuffed UG shopping bags. Hipsters, Socialites and Fashionistas mingled and shopped all night while discussing every thing from the gossip to the fresh trends that debuted at fashion week, and believe me our ears were perked and poised. Couldn 't make it? Check out a few photos below by WilsonModels. As always do not forget to check us out at Universal Gear.


October 23, 2008

He Came!

What a great night for Cumming ... Alan Cumming that is!

Thank You to Alan Cumming for 'coming' to our New York City store to launch his fragrance and skincare brand at Universal Gear. The place was packed and energized to the roof. Below are just some of the photos.



Make sure to look for Alan's products at our DC store and online here in the coming weeks.

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October 09, 2008

He's Cumming ... to New York!



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We wanted to know a little bit more about Alan Cumming so we had Dustin sit down with him to get the scoop.

What made you decide to start a skin care and fragrance line?
I thought the world was ready.

What is your favorite product from the line?
I think the soap ( Cumming in a bar) is great because it is big and heavy and lathers up a storm and best of all it has my name on it! But if I had a gun to my head I would choose the body lotion (Cumming all over) because there's nothing better than having soft, supple skin that smells of Cumming.

Boxers or Briefs?
Briefs, always briefs. I need support down there. I've tried boxers but there's always too much cloth to tuck away and terrible VPL and everything clanks around and so I am a confirmed briefs man

What‘s the best and the worst part about being an openly gay actor in Hollywood?.
The best is knowing that the way I live my life I inspiring to people who are struggling to come to terms with theirs. The worst is having to talk about it endlessly!

What‘s your favorite genre of movie? Which roles do you prefer to play?
I don't realy have a favorite in terms of what I act in. I like to jump around a but and try out new things. Mostly I am just attracted to things on a very gut level and that can mean the film is some really intense dark thing or it can mean something fluffy and funny.

In terms of films I like to watch I actually would watch a documentary over a drama any day. I prefer real people!

Is there anything you would like to say to the Universal Gear shopper about your line?
I know that people get off on the name and the saucy nature of the pictures inside the box and all the double entendres, and I want them to, believe me, BUT I also think that the products are really great in their own right. So for me it's been great becuase I have been able to provoke people and their perceptions of celebrity endorsement, but at the same time sell then stuff that I am proud of. It's a win win situation. And you get to say 'Cumming' endlessly!

--Jim & Dustin

September 02, 2008


The Face of Denim 2008

Fashion Show & Party

Thursday September 4th 7-10pm

cocktails/ hors d'oeuvres/ models

Join us for the launch of our The Face of Denim campaign in typical Universal Gear style with cocktails, great music and of course models!

The party kicks off at 7pm and we invite you and your friends to come to our stores in Atlanta, Chicago and Washington DC on September 4th. Along with the usual antics associated with parties thrown at "Club UG" there will be a fashion show showcasing our new fall denim styles. After the show mingle with our models and check out the latest fall fashions. Models, fashion, booze; I'm there!

And of course remember to check out our denim selection online.


June 19, 2008

Swimwear Fashion Show Video

Universal Gear had a swimwear fashion at our DC flagship store. Check out the video below

May 02, 2008

CHICAGO: Meet Andrew Christian

Shop Andrew Christian

All at Universal Gear Chicago
3153 N Broadway

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April 25, 2008

NEW YORK: Meet Andrew Christian

Shop Andrew Christian

All at Universal Gear New York
140 8th Avenue (between 16th & 17th)

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April 08, 2008

Q & A With Kristine W

Kristine W has been toping the charts and flooding the dance floor with killer beats for nearly two decades. The high energy diva has recently released her new hit single "The Boss" which went on to be her eleventh number one hit on Billboard Hot Dance Club Play chart in March of 2008.
While Kristine was in Washington DC on March 15th for a performance at Town Danceboutique she came to our new Flagship store for a CD signing. Looking as fabulous and flawless as ever, this Diva turned out to not be much of a "diva" at all. With all of the celebrities I've encountered, I have to say I was a little thrown off to find out how kind, sweet, and down to earth she was. Kristine graciously welcomed the crowd at Universal Gear. Between posing for photos with fans and signing autographs she made time to talk with nearly everyone who came in and most of the staff. Upon her departure she walked by our accessories display where she spotted an amazing pair of Marc Jacobs sunglasses and, being a girl after my own heart, she just had to try them on. A fashionista in her own right she couldn't leave without them. Thanking everyone at UG she posed for one final picture with the staff and left to prepare for her performance.
Later that evening I was granted backstage access to Kristine's dressing room at Town, and right as I walked in she was having the finishing touches put on her outfit,; a gorgeous black frock ( that was rhinestoned to death). While doing so, she paused to ask one of the Drag Queens and I which shoes she should wear, to which we both unanimously answered yes to the black sequined boots. I left the dressing room shortly before the show started so I could get a front row view, a goal that was much harder to achieve than I thought it would be. As I reached the performance area I was met by a sea of men jumping up and down in anticipation for the concert to start. Given my relentless personality I made my way to the front row just in time to see her start the show. Doing a range of songs from "Stronger" and "Loving You," to "Walk Away" and "The Boss;" the night was truly as incredible as her performance was. I caught up with Kristine W later on and had the opportunity to ask her a few questions.

Q&A (March 2008)

DUSTIN: What musical artist was your biggest influence?
KRISTINE: I would have to say as far as tenacity and just hanging in there I would have to give it to Donna Summer and Annie Lennox.

DUSTIN: If you could do a duet with any recording artist today who would that be?
KRISTINE: Donna Summer I adore her. I idolize her.

DUSTIN: What's your favorite Kristine W music video? Which one did you have the most fun making?
KRISTINE: Queer as Folk was the most fun, ("Some Lovin") yeah because the whole cast was there. There were just so many people, I got to meet Sharon Gless.

DUSTIN: What did you think of the new flagship Universal Gear store in DC?
KRISTINE: It's a beautiful store, I’ll tell you that, great design! I think what was the best part of the store was the staff, an amazing staff.

DUSTIN: We found out that you're a former Miss Washington do you still have your crown? If so do you ever wear it around the house please say yes!
KRISTINE: I still have the crown it's in the kitchen on a shelf (laughing) yes I have!

DUSTIN: With so many music artists crossing over into the movie industry, have you ever considered making the switch? If so what kind of role would you love to play?
KRISTINE: Not really, It'd be fun to play somebody sassy I like the role that Vanessa Williams plays (Ugly Betty( that's a great character.

DUSTIN: Is there any thing you would like to say to your fans?
KRISTINE: Thank you so much for your support your loyalty your friendship, always checking in on the website and for their feedback. Staying after the shows and chatting about the music because it's so inspirational for me and I get so many ideas.



January 02, 2008

Opening the New Flagship Store

On December 7th Universal Gear celebrated the opening of its new Washington DC flagship store with a red carpet event hosted by Diesel. Universal Gear opened its doors to DC’s socialites, celebrities, and fashion mongers alike. The blow out event had the refreshments flowing compliments of Peroni as well as local hot spot Halo and the music playing thanks to international DJ Sin Morera.
While the packed store was bustling with chatter, laughter, and the occasional hoot or holler the main life of the event came as the center of the store transformed into a runway for the Diesel fashion show.
As the lights dimmed, company owner David Franco came to the stage and announced the show following an on-stage interview with Fox Five News’ Will Thomas. The crowd silenced as the lights went off and the music began thumping; but the silence was soon shattered as the first model, Project Runway’s Jack Mackenroth, hit the stage. From then on a steady flow of clapping and cheering ensued as model after model walked the runway, showing off the latest styles carried by the new in-store Diesel shop (one of only two on the east coast – the other located in our Atlanta store).
Following the fashion show party-goers lingered, shopping the store and enjoying the atmosphere not to mention the chocolates from Edward Marc. The event was a smash hit and the new store is gorgeous thanks to STUDIOS architecture who have also designed for Stella McCartney and Steven McQueen. If you haven’t already been to it I would suggest going there as soon as you can. The impressive line of clothes now matches the scenery. Look for the spring collection soon.


(Photography by Zaid Hamid. Planning and Organization by The Aba Agency)

See below for more images from the event.







June 06, 2007

Fashion Show

Universal Gear Fashion Show at Be Bar in Washington DC.

Great night for a fashion show. 9 hot models - great swimwear - and to top it all off the event was hosted by Kevin Aviance. The place was packed with an electrified crowd waiting to see Kevin and watch the models in a runway show.


Kevin kicked off the show with one of his latest numbers. Then the models hit the runway showing the latest swimwear from Universal Swim, Blueman & ChaCha Boy. Being backstage I could only hear how the show was going but by all the screaming, clapping and yelling I could tell it was going great.


After the show Kevin hosted an auction. Yes, we auctioned some of the swimwear right off the models. All proceeds from the auction went to SMYAL and I am happy to say we, or rather the models raised $2500.


You can check out the video of the show by clicking on any of the photos. Enjoy!


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April 11, 2007

reFresh Fridays


Check out the new reoccurring event at our Washington DC Store. Every Friday will feature a different product and local establishment. This is destined to become a great alternative Friday Happy Hour.

Enjoy! And we'll see you at the store!


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March 15, 2007

Ginch Gonch Boys in DC

This Saturday, March 17th, in our Washington DC store!


Come meet the new faces of Ginch Gonch underwear. Benjamin Bradley and Ethan Reynolds will be in our DC store from 8pm to 10pm this Saturday.

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February 27, 2007

Reality Bites Atlanta


On Thrusday February 1st, Universal Gear Atlanta teamed up with cast members from the Real World Denver and The Apprentice for an amazing fashion show called REALITY BITES at the infamous
WETbar in Atlanta. The house was packed, standing room only.


The show started off with local celebrity, Genre, doing an appropriate rendention of ‘Fashionista’. Then came the models! They started on a rotating dance floor where they were all still-modeling until it was time to hit the catwalk. (The last one was a little dizzy from spinning around so many times before it was his time to strut his stuff!)


Alex and Davis from Real World Denver started off the show in Diesel and Ben Sherman. Next was Carey from The Apprentice working it in his hot Diesel outfit. Then the local hotlanta boys tore up the runway not letting their famous counterparts up-stage them. We saw outfits from Energie, G-Star, Triple 5 Soul, True Religion, and Diesel. We even saw dollars flying from the audience trying to get the boys to take off those hot clothes they had on.

As the show went on, the clothes started coming off and getting smaller and smaller, ending up in swimsuits and even hot new underwear.


The show ended with the final call back and a huge round of applause and screams. The models then mingled through the bar and chatted with the crowd.


Shawn is our Atlanta Store Manager.
Photos by Gary Salles

February 16, 2007

Warm up at Universal Gear Chicago



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January 05, 2007

Huge Savings!


Universal Gear is having its first ever warehouse sale on January 10th and 11th. Located in our corporate headquarters (1612 U St NW - 4th floor), the sale will run for two days between 5pm and 8pm. The sale features everything from shirts and jeans, to swimwear and underwear, all for under $50! So come and take advantage of huge savings on your favorite brands including Diesel, G-Star, Energie, True Religion, and more!

Don't live in the Washington DC area? Check out our other great deals in our sale rack!

-- Jon

December 25, 2006

Update - Cornered: Diesel


Universal Gear's love affair with Diesel reached new heights last month during the Diesel Corner Launch Party in our Atlanta store. Hundreds of people came out to help us celebrate the new space, the new merchandise and to meet the folks from Diesel that came down from New York for the festivities. Highlights of the party included the hot winged models (bottom right), a poloroid station (above) and a very festive crowd.

(pictured left to right: Shawn our Atlanta Store Manager, Rasdy our Director of Operations, Carmela our Diesel Sales Manager and our Buyer Chord)

Click on any image above to see a larger version.
View more from our Diesel corner party [1] [2] [3]

Want to find out about future events? Make sure you sign up for our e-mail list!

-- Jon

See the original post "Cornered: Diesel".

November 06, 2006

Cornered: Diesel

Here it is...the first look at the new Diesel corner in our Atlanta store.

Diesel selected Universal Gear Atlanta as the next location for a Diesel corner--basically a mini-store within a store (there is only 1 other corner in the country from our friends at LASC). The combination of amazing vintage fixtures and equally amazing Diesel clothing is a site to behold. So hop in your car for a fashion road-trip and check out what Diesel's up to now!

To celebrate, join us for a unique evening of cocktails, hors d'oeuvres, music, models, fashion, Diesel give-aways and more!

Thursday November 16th 2006



Click the links to see more: |1|2|3|4|5|6|
--Jon & Jim

May 23, 2006 Model Search

modelsearch.jpgUniversal Gear is looking for male product models for our online store.

If you are 5’9” to 6’1”, tanned and have an excellent muscular defined shape please send at least one face and one full body shot to for consideration.

--Must live in the Washington DC metropolitan area.

--Must be available for a 2-3 hour shoot per week.

--Product models are compensated with gift cards good at any of our stores.

May 15, 2006

Swim season hits Chicago

SP_010a.jpgSP_009a.jpgTo celebrate the end of a long winter and the arrival of warm weather, our Chicago store decided to have a SWIM PARTY. On April 7th they set the stage and gathered the customers for a great evening of cocktails, shopping and swimwear. Partnering with local hot spot minibar to keep the party going after the in-store event, our guys in Chicago pushed the limits and showcased this seasons best swimwear -- from Andrew Christian, Blueman and Universal Swim -- on models from minibar.

More pictures from this fantastic event.