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UNIVERSAL GEAR: HELL'S KITCHEN

Universal Gear: HK

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The newest location for the ever expanding Universal Gear chain is located in the heart of NYC's trendy urban neighborhood, Hell's Kitchen. The new 3,000 sq. ft. location, at 715 9th Ave at 49th St. has an industrial feel with vintage fixtures. UG:HK will join its sister store which is in Manhattan's Chelsea neighborhood on Eighth Avenue.

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Launched at the start of May, UG:HK will launch it's grand opening on Friday May 18th. This party will be in association with XL Night Club, who will be hosting the after party.

When asked about Hell's Kitchen opening collection, Head Buyer Chord Bezerra, said "Our award-winning selection of contemporary men's clothing, accessories and lifestyle products are a reflection of the communities that surround and support us. And of course there will be your UG classics such as G-Star and Diesel but we are also bringing in a few collections that will be unique to this new store."

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Along with Universal Gear classics like G-Star Raw & Diesel the Hell's Kitchen location will also carry 2(x)ist, Andrew Christian, Timoteo, Scotch & Soda, Cin2, Antony Morato, Ben Sherman and more of your favorite brands.

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Founded in 1993, Universal Gear started as a small boutique in DC's Dupont Circle neighborhood and had a simple goal-to provide a fun and lively atmosphere staffed with friendly, helpful and knowledgeable salespeople who made customers feel comfortable and appreciated and to fill the store with a selection of great merchandise that represents "the best of" fashion from different designers. Nineteen years later the company continues this goal with the launch of UG:HK and starts a new chapter for the retail boutique.

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--Dustin Schaad