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Days of Denim


There is just something sexy about a man in a plain white tee and a pair of jeans. If you don't believe me look to some of Hollywood's leading men, James Dean, Marlon Brando, John Travolta (during his Grease days) and Mark Wahlberg. . . all of these tinsel town hunks have one thing in common. . .they sure could fill out a great pair of denim.

What I like about denim, and please forgive the pun, is that it's universal. In today's culture jeans have become the most common piece of clothing we are likely to wear in our day to day lives. If asked how would you describe the perfect pair of denim I would have to say that they'd have to be well fitted, comfortable, and versatile. I like a jean that you can dress up or dress down. A great pair of jeans are to men what the little black dress is to women, we all should have at least one and it should go with almost everything we own.

I believe in having a decent smattering of denim in ones' collection. There should always be a dark wash and a light wash, a lazy jean (for pure comfort-sake) and a say something jean (for when you just broke up with your ex and you're on the hunt). Also don't be afraid to try new things. I was a boot-cut purest for years until I stumbled upon the Diesel Viker Straight Leg and fell in love! I can't stand it when people say that they can't rock a skinny jean, to this I often reply you just haven't found the right one. In fact I was with a customer the other day who said the very same thing to me and then I introduced him to the 7 For All Mankind Slimmy. He was shocked, he had never actually tried a skinny jean, he just thought that they weren't for him. It's all about variety. Right now worn in denim is really hot, Adriano Goldschmied has an amazing collection of aged denim that is put through a unique process to look like worn and rugged. For example, the Protege 5 year is a great straight leg jean that has been aged to look like it's been worn for 5 years. The same goes for the Protege 8 year, but note that the 8 year is more distressed. It's such a unique concept.

*Universal Gear is launching their annual spring Denim Sale on February 3 rd 2010. During the Days of Denim Sale you will be able to get all of your favorite jeans at 25% off. . .this is the first time we are offering ALL denim at 25% off. We're talking Diesel, G-Star, Rock N Republic, Project Raw, and Levi's plus NEW denim brands like 7 for All Mankind, Adriano Goldschmied , and 1921. Take advantage of this great sale before it ends on February 23 rd 2010.

--Dustin Schaad