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Brand Spotlight: ALKEMY

Alkemy derived from Alchemy
♦ Pronunciation: \'al-ke-me\
♦ Function: noun
♦ Definition: Combining philosophy, science and magic. Any miraculous power of transformation. (Scott Foresman Dictionary)
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Just in time for Fall 09, one of our newest brands, Alkemy, is on the scene with a fantastic collection of fall outerwear, vests, sweaters and button downs. What I love about this brand is their ability to uniquely detail a piece while still maintaining a clean overall look. A lot of the collection has a modern twist to a classic look, which I find very refreshing. My favorite piece from their line is the wool vest, rather than giving us your basic run of the mill fall zip vest, Alkemy has created magic. Accented with a ribbed pop collar and hoodie, this vest is quite versatile, not to mention well crafted with its four pocket design and adjustable back strap (to slim your silhouette). The fit and taste of Alkemy meshes perfectly with the Universal Gear style, I believe this brand will be a smash with our clientele.

Defining Alkemy in their own words:
Philosophy: "We understand and appreciate that every man has his own individual style. Therefore our Philosophy is to create an impeccable clothing line for all of his occasions and needs."

Science: "With many years of design experience, we bring Science to our innovative fabrics and great fits allowing our clients to feel complete comfort in our clothes."

Magic: "As promised, you will see and feel Magic when dressed in Alkemy."


Alkemy is a new and welcomed addition to Universal Gear and www.universalgear.com. Click here to view our online collection.
Until next time, Love Peace and all things Fashion.

--Dustin Schaad