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TAKE THE PLUNGE INTO NEW DENIM

With our bi-annual Denim Sale starting on Monday, now is the perfect time to take a look at what 's new in the denim world for spring 2009. This spring we 're back with 25% off select styles, AND we 've added several select styles at 50% off and 10% off all other full price denim.

Our new ad slogan is "Dive into Denim" which is fitting considering that the choices we have in denim this year are as vast as the ocean is deep. Our styles and price points cover all the bases. All of the big hitters are here (Diesel, G-Star, Energie), but this year we are seeing some new faces (Project Raw) as well as revisiting a few fond favorites(Levi's, Buffalo). We are seeing a re-emerging of boot-cut and flare leg styles as well as the straight and skinny jeans that were so strong in 2008. I 'm going to give you a run-down of some of our best denim styles along helpful hints to help you along in '09.

Dark wash denim really is where you want to be; it is versatile, fresh and slimming to the body. Diesel has three styles that are a wardrobe must for every man. The Zathan-8IW, Viker-88Z, Zaf-81W are all perfect day to night jeans. The dark wash and clean cut make them completely adaptable; pair these with a sharp dress shirt for a relaxed work day or a hip v neck tee for night out with the guys.
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Come here often? For the guy who has an active social life choosing the right style of denim can be a great conversation starter at any gathering. "Your jeans are hot, where'd you get them?" There are a lot of great styles out there for all social occasions. Project Raw and Levi 's have rock star worthy styling that is sure to turn a few heads. The Project Raw jean has a killer fit with edgy leather studded accents that would make Dave Navarro jealous. Levi's has that classic James Dean black wash and sexy fit that screams bad boy. And, while not everyone can pull off the rocker look there are other great alternatives that still say "Hey I'm here to party." The Buckley-DZ jean from Energie has a fun medium wash with minor abrasion detailing, low rise, and great fit. These styles definitely lend themselves to fun accessorizing, and are affordable at $44.63-$97.13 during the sale.
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Light Denim always reminds me of spring and summer; the sun is shining, the gloom of winter is gone and it's time to rebuild my tan! There are some great styles from G-Star and Levi's that capture this feeling exactly. The Script boot-cut from G-Star and the Welder straight leg from Levi's are both light-weight denim with complementing fits that are perfect for the warm days soon to come. Light wash denim usually has a laid back casual look; I like to play that aspect up by pairing them with flip flops or Converse and a fitted tee or tank.
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With all the denim options out there it's key to have different styles in your collection. You don't want to be a one trick pony. Give yourself a good assortment of light to dark washes, always have at least one boot-cut in the mix and don't be afraid to play with your look. White tees are a natural pairing with jeans but they are not your only option. Dress up your denim with a dress shirt and blazer. Pair this combo with a clean dress shoe or boot and voila! You have a sophisticated outfit without looking stuffy or over dressed. Denim is universal and style is a must, it's a new year and a new you. So toss aside those old worn out jeans and dive into a fresh pair.

The Denim sale is February 4th-24th See you there!

--Dustin