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September 26, 2008


In order to let you know about our freshest fashions we are introducing our Weekly Wear blog. Every week we will be posting some of our new clothing and brands. We will also be dressing up our models to keep you informed on the latest way to mix, match, and wear your clothing.

This week we got in this great and versatile jacket from Diesel Fifty Five. This piece is a vest and jacket in one. The Vest can actually completely detach from the jacket. I should also mention that the vest has an actual pocket for an ipod with a hole to let the cord come through. It also has utility pockets for a cell phone, Blackberry, or whatever it is you may want to store with you.

We also got in a whole new line of clothing from Howe. Howe never ceases to amaze us with its stunning graphic tees that are like no others.


Be sure to check back for the next Weekly Wear and don't forget to check out all the new arrivals. For more updates about new arrivals, sales, and events sign up for our emails.


September 22, 2008

Fall/Winter 2008 Denim Fit Guide

Hello and welcome to the Fall/Winter 2008 Universal Gear Denim Fit Guide! Allow me to "guide" you through the nasty terrifying trenches of choosing the right denim to fit your body.


Skinny Jeans: Yes,Yes these suckers are everywhere right now, but just because they are "in" doesn't mean they are for you. Thin and average proportioned men can pull this look off with out a hitch but for the guy who has bit more meat on his bones this may not be for you. (No worries if you fall into this category please check boot cut) This tapered cut of denim is great for capturing that edgy raw look, and for a bit of flair cuff the bottom hem slightly, just enough to show a bit of ankle (or a bright, funky sock).

Diesel Slammer, Diesel Safado

Straight Leg: The every man's jean, the great thing about straight leg denim is that it fits just about everyone, with the right wash and paired with a snazzy dress shirt (that's right I just said snazzy) this look is perfect for a casual work day or a first date. Every guy should have at least one straight legged jean in their closet, they are versatile and essential.

Diesel Viker, Diesel Timmen, G-Star Ruger, G-Star Radar Travis, Projek Raw Edgy

Boot Cut: Another essential for every man's wardrobe is the boot cut, while it's every bit as versatile as the straight leg it has a little bit of "umph" that is likely to turn a few heads. As mentioned above the boot cut jean is great for the guy with a little extra meat on his bones, the fit produces a great visual illusion that evens the top and the bottom out. Also depending on the wash this is also another cut that is perfect for the office or a night out.

Diesel Zathan, G-Star Core Custom, Diesel Zathan

Flare: When you want to give a little extra look to your outfit the flare cut is great, while not completely over the top it does add a little extra depth to your look. The flare is essentially just an exaggerated version of the boot cut, it's perfect for going out but I would keep this style out of the workplace. NOTE: For the guy with larger thighs check out the Koffha and Zaf cuts from Diesel.

Diesel Khoffa, Diesel Zaf, William Rast

NEW Hybrid Style:

Diesel has recently designed a denim cut called the Zatiny, this great cut brings the best of both worlds, Skinny and Boot, together. This style fits like a boot cut but the leg of the jean is slightly tapered like a skinny jean. It's the perfect crossover jean for those who have been hesitant to try the skinny look.

Diesel Zatiny

Tips for Body Types

If You Have a Flat Butt

-If you want to add some curves to your body look for stretch denim and slim fits.
-Avoid rigid, loose fit or wide legs jeans.
-Check out denim with a flap or zippered back pockets. Those details tend to add bulk and curvature where you need it most.

If Your Have Fuller/Muscular Thighs

-You can try a flare or a boot cut. Those jeans tend to balance out the curves of your hips and thighs with a slight flare at the bottom of the jeans. But avoid ultra-slim boot cuts like the Diesel Zathan (you won't be able to get those over your thighs). Most True Religion jeans or the Diesel Zaf have more room in the thigh and will better accentuate your body.
- Those looking to play down their curves should try a mid to low rise straight leg. The silhouette of the straight leg will deemphasize your thighs and even out the curves on the lower half of your body.

If you're on the Shorter Side.

-To elongate the leg and body go for a pair of low rise jeans with a longer leg to wear with boots.
-Look for jeans with different inseam lengths. Most jeans without inseams have a 33" or 34" length.
-Avoid wide leg, flares, or anything that will widen your shape.

Note- If you need to hem your jeans, take them to your tailor and ask to keep the original hem -- they’ll look like they are straight from the manufacturer and you'll be able to retain all the worn-in details the brand has added to the hem! But be careful not to go too short, most jeans shrink up to 1/2 an inch if you wash and tumble dry them regularly.

If you're on the Taller Side.

-Check out denim with a low rise and a narrow boot cut or straight leg.
-Stay away from wide legs or flared jeans.

Note -- To add some style and a couple extra inches you can always let out the bottom seam, which usually contains close to 1 extra inch of fabric.

-G-Star jeans are slightly shorter than most brands. If you're normally a 32 length in Diesel and Levi's, you may want to try a 34 length in your G-Stars.


September 19, 2008



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September 03, 2008

The Face of Denim

featuring the face of universal gear • our customer

After traveling 4,000 miles through three tornados & one hail storm, dealing with one blown engine and one broken camera we are sure you will be ‘blown away’ by our third annual fall denim catalog.

Along the way we are proud to have met and photographed some of our Universal Gear customers in the fall season’s best denim.

To celebrate YOU, the face of Universal Gear we are offering a

$25 Universal Gear Money Card

with every purchase of a full price jeans*.

Now is the time to get ready for the fall season with our great selection of denim from Diesel, ProjekRaw, G-Star, Rock & Republic, Energie, D&G, Mek, and True Religion.

Meet the faces of Universal Gear

pary | washington dc

Bright, vibrant & uninhibited are just a few ways to describe Pary. A complete opposite of what you expect a Yoga instructor to be. And if you went to Burning Man 2 years ago you might remember her from the top of a dance box at the Deep End.

The stylish washed down Viker is the perfect jean for Pary. Rather than showing up the wearer it lets them shine through with a straight leg fit that allows you to pair it with a t-shirt or button down.

And why does she shop UG? For the clothes of course ... and the men!


ryan | new york

Affectionately now known as “Papa Love”, this New Jersey native lives life a bit on the wild side. But when it comes to his jeans he opts for the basics – Diesel basics that is. The Zathan 71S is true Diesel classic style. With a comfortable fit and boot cut leg this jean will go with almost anything in your wardrobe.

And, if you are feeling a bit peckish after a day of shopping, make sure to run by a certain sushi joint in Times Square and ask for “Papa Love”.

Why UG may you ask? It calms him down after all the clogging at Hogs & Heffers.


alex | chicago

Being an engineer and fitness guru - with his own blog - you would think Alex would be boisterous, driven and wound pretty tight. Unfortunately you would be disappointed (or pleasantly surprised).

Like the Zaghor 8AT, Alex is very detailed and particular but has a great relaxed nature. This Diesel jean is a perfect compliment to a dressed up or dressed down look. The extensive detailing with the worn wash and loose fit make this jean one of the most versatile pairs of denim for the Fall.

If you want to get anywhere with Alex make sure to tell him a joke - his smile is worth it.


sam | chicago

Don’t let the brooding look fool you, smiles come easy to Sam. A Texas transplant, with no hint of an accent but with all the charm he is quick to win you over. With a bit of a rebel side, tattoo and all, he plays the shy, confident movie star role well.

ProjekRaw makes the perfect jean for Sam. It’s stylish and edgy but ultimately affordable on a college students budget.

If you want to know where his tattoo is you’ll have to ask him yourself.


jay | atlanta

When we first met Jay, we assumed he was soft spoken. When he finally opened his mouth we ended up picking ourselves up off the floor.

With a deep (we do mean deep) bass voice this Scotsman may have been a punk kid but he’s traded in his mohawk for a turntable. Jay keeps things cool at the club with fresh beats and G-Star Raw. Detailed, edgy, and cut to fit, G-Star keeps you on the cutting edge of fashion.

By the way, Jay is looking for his better half - catch him shopping at UG Atlanta.


calisto | atlanta

With the gift-of-the-gab and more anecdotal stories than you can shake a stick at, Calisto can be quite the handful. Born of Brasillian and Greek parents you can understand where his sense of adventure comes from.

The Astro Classic makes the perfect counterpoint to his personality. The straight and narrow cut allows him to go from club to café with people only noticing him and not his clothing.

If you run into him ask him to tell you the story of how he managed to break a garage gate.


marcus | washington dc

His calm demeanor hides the adventurous nature of his personality. Soft spoken but ultimately edgy, Marcus has an incredible sense of style.

Always one to turn heads as he walks down the street, adding Rock & Republic denim to his collection was a must. The deep navy denim is detailed with hand brushed fading through the seat and thighs for a cool, slightly worn look. Unpretentious is the key word for the jeans and for Marcus.

At the end of the day, Marcus is really just a puppy in wolves clothing. A quick scratch behind the ear will get you everywhere.


raphael | new york

Living life in the fast lane is all part of the game for Raphael. This model, musician, actor is constantly on the go. But you would never know it to look at him. Blessed with good genes from his parents (if we told you who they were we’d have to kill you) and very healthy eating habits he cruises seamlessly from one venue to the next.

The Henlee Ultimatum, with it’s low rise and bootcut showcase the rock and roll lifestyle he aspires to.

If you know Raphael you know there is something missing in this picture - take a guess.


*Promotion Valid on Full Price Denim Only. Not Valid with Any Other Discount or Promotion.

September 02, 2008


The Face of Denim 2008

Fashion Show & Party

Thursday September 4th 7-10pm

cocktails/ hors d'oeuvres/ models

Join us for the launch of our The Face of Denim campaign in typical Universal Gear style with cocktails, great music and of course models!

The party kicks off at 7pm and we invite you and your friends to come to our stores in Atlanta, Chicago and Washington DC on September 4th. Along with the usual antics associated with parties thrown at "Club UG" there will be a fashion show showcasing our new fall denim styles. After the show mingle with our models and check out the latest fall fashions. Models, fashion, booze; I'm there!

And of course remember to check out our denim selection online.