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Scotch & Soda

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When Chord and I attend the trade shows, we invariably leave excited about a new brand. In past years, those brands have included Ben Sherman, Penguin, Replay and John Varvatos/Converse. This past year, however, there was one brand that had the entire show buzzing with excitement: Scotch & Soda.

One of the fastest growing men's sportwear lines in Europe, the Amsterdam-based brand made a big splash last year at Project Las Vegas and will hit US stores for the first time in Spring 2007.

So what's so great about it? DNR magazine said, "it's that price-value combination and an appealing Abercrombie-meets-Trovata aesthetic that have helped Scotch & Soda grow from sales of less than $12 million in 2001 to $68 million in 2005." The product is innovative (including lots of unexpected layered looks) yet price points are more reasonable than fellow European brands like Diesel and Energie.

New management changes have recently helped put the brand on the map on this side of the Atlantic. To inspire its design team, the company moved to new headquarters in a former 18th century church in downtown Amsterdam. And, like Diesel, they send their design team all over the world to help inject more international flair and classic vintage styling into the designs.

Stay tuned...Scotch & Soda should be arriving at Universal Gear in February 2007.

-- Ricardo