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Rockin' Winter Photoshoot

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Compared to last year’s winter photo shoot, this year’s was just as cold and just as hot - we were in Washington DC rather than Miami. Covering our denim and our underwear promotions, the shoot took place at bebar, a great new space in DC. Once again we worked with R&L Model Management in NY to guarantee us the best models for the job. As you can tell, Anthony and Shawn fit the bill and did an amazing job.

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Our photographer is somewhat of a find. His name is Carey Hess and we were very lucky to get him early in his career. He has an amazing eye and he did a phenomenal job the day of the shoot. He was great with the models and worked tirelessly for us. The images speak for themselves, click below the out takes to see the new denim campaign images.

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Our 2 amazing stylist, Jason Santiago [left] and Jesse Harbaugh [right].

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Getting to show the models how great some of the shots look. [l to r] Me, Anthony, Carey and Shawn.

Now take a look at the finished product. rock your denim |1|2|3|4|5|6|

Stay tuned for our upcoming blog entries on Shawn, Carey Hess and our underwear photo shoot.

--Jim