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December 25, 2006

Update - Cornered: Diesel

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Universal Gear's love affair with Diesel reached new heights last month during the Diesel Corner Launch Party in our Atlanta store. Hundreds of people came out to help us celebrate the new space, the new merchandise and to meet the folks from Diesel that came down from New York for the festivities. Highlights of the party included the hot winged models (bottom right), a poloroid station (above) and a very festive crowd.

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(pictured left to right: Shawn our Atlanta Store Manager, Rasdy our Director of Operations, Carmela our Diesel Sales Manager and our Buyer Chord)

Click on any image above to see a larger version.
View more from our Diesel corner party [1] [2] [3]

Want to find out about future events? Make sure you sign up for our e-mail list!

-- Jon

See the original post "Cornered: Diesel".

December 20, 2006

Converse by John Varvatos

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What happens when two American classics combine? For Converse and John Varvatos it was nothing short of perfection. Varvatos, who headed up menswear design at Calvin Klein and Polo before launching his own line, combines a connoisseur’s appreciation of soft and luxurious fabrics with a New Yorker’s casual streetwise aesthetic. His style was perfect match for the iconic Converse.

The duo first teamed up in 2001 to add a contemporary touch to the Jack Purcell shoe. From there Varvatos revolutionized the ubiquitous Chuck Taylor Low by removing the laces, adding some elastic under the tongue and making it into a slip on. Then in fall 2006 Converse launched its first luxury apparel line; Converse by John Varvatos. The line is a whimsical reflection of the Converse heritage, specifically the original basketball guru Chuck Taylor.

The first season of the apparel line has been a stunning success and like all fine things, keeps getting better with age. Keep a look out for new designs from the duo this spring.

--Chord

December 18, 2006

Spotted On The A List

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Recently, WUSA9 (the CBS affiliate for the metropolitan Washington DC area) announced the 100 winners of the 2006 A-List awards. Between July 18th and September 8th, more than 1,300 businesses within the Washington DC Area entered the competition, and over 55,000 votes were collected in categories such as nightlife, fashion, great meals and more. Facing off against five other area retailers, we took home the award for Best Men's Jeans in Washington, DC!

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- note the vintage look of our old site and log on to see the new and improved universalgear.com!

-- Jon

December 15, 2006

Holiday Gift Guide

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It's that time of year again to give 'til it hurts! Yes, we know some people are impossible to shop for, but don't despair. Rather than giving the traditional fruitcake, this year try something with a bit more style. That's where Universal Gear comes to the rescue!

First, practical gifts are always...well...practical. Things like hats and gloves, or even socks and underwear! These are items that everybody needs, but might not think to ask for. Both Diesel and Goorin break the monotony of dull accessories with an assortment of hats and gloves with both style and funk. Not quite what you were looking for? Try a gift that's sure to make them blush. Underwear is something no one ever asks for but everyone needs. "What kind of underwear should I buy?", you might ask yourself. As luck would have it, 2(x)ist and C-IN2 have both come out with new organic lines (new Soy from 2(x)ist and C-IN2 Bamboo) for the season.

If the practical gifts won't cut it, try the gift of beauty. A healthy skin-care regiment is something everyone needs. The famed Malin+Goetz skincare line makes the perfect stocking stuffer. From body cleansers and moisturizers, to shaving cream and exotic soaps, there's something for everyone. Haven't heard of MALIN+GOETZ? Read our post "MALIN+GOETZ Comes to Universal Gear".

Finally, there's that special someone. This year treat your loved one with the one gift no one can resist...Diesel jeans. Stylish and comfortable, giving someone a pair of Diesel jeans really lets them know they're loved! Or if denim doesn't quite work, try a time piece. Watches are always a great gift to give.

Still not sure? Get the gift you KNOW they will use…a gift card! This is one gift you can't go wrong with!

Happy Holiday Shopping!

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-- Dustin
(Dustin is a member of our eCommerce Team and a contributor to UG Unzipped.)

December 12, 2006

Dominic

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I met Dominic at an open call our photographer, Bruno Rand, held at our New York store. I didn’t have to think twice about booking him. With those eyes and those lips combined with strong features and a great personality (although a little shy, which added to his charm) I knew he would be great. Unfortunately, for the fans of our advertising campaigns, we were shooting fall and winter merchandise - he definitely would look good in our swimwear.

Meet the Model: Dominic

1 - Where are you from originally? New Haven, CT

2 - What do you do when not modeling? College, working [construction], acting.

3 - How old are you? 21

4 - What’s your work out routine like? Intense weight lifting [obviously] everyday and running every other day.

5 - What’s your favorite body part to work out? I don't have a favorite body part to work out because I believe your body needs to be evenly sculpted but if I was forced to pick it would be my chest or biceps.

6 - What body part gives you the most trouble? Calves, no matter how hard I workout my calves they just don't get bigger.

7 - What’s your favorite body part? My favorite body part would be my abs

8 - 5 years from now where do you see yourself? I hope to see myself still working in the modeling/entertainment industry. In television or in my first film.

9 - What’s your favorite vacation spot? Cancun. Mexico for spring break.

10 - Do you have pets? 2 cats and 1 dog

11 - What’s your favorite piece of clothing on universalgear.com? It would have to be all the diesel jeans(5 of which are now on sale)

12 - What brand would we find most in your closet? Armani or Guess

13 - Boxers or Briefs? Boxer briefs

14 - What do you like to do for fun? Partying with my friends and working out.

15 - What’s your favorite place to just hang out and relax? My boat in the middle of the ocean with tons of sun.

16 - Funniest thing that has happened to you? Well, it actually happened during the photo shoot for Universal Gear. Standing on a New York city street waiting for the second part of the shoot to start, people walking by started starring and asking “You are that kid, aren't you?” Not sure who they thought I was but it must be someone famous.

17 - Most embarrassing thing that has happened to you? Unfortunately my most embarrassing moment has been recorded for history. I was at football practice taking a much needed break ... relieving myself near a tree. Little did I know the year book photographer was near and just so happened to snap a picture which ended up in the football year book. Mom was so proud.

18 - If you moved where would you go? New York city or California

19 - What are you passionate about? I'm passionate about life.

View Dominic’s campaign posters. |1|2|3|

--Jim

December 01, 2006

Bringing DRESSY Back

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Earlier this season, we learned from Chord that the dressy look is making a comeback for Fall/Winter 06. As someone who’s always been a fan of dressier fashion, I was thrilled to see some of these items arriving in our stores just in time for holiday party season.

One of the first times I noticed this trend was during a Justin Timberlake concert. There we were, surrounded by hundreds (thousands?) of screaming teenage girls, at the 9:30 club in Washington, DC when JT was just launching his new album. The dress code for Justin and his band were a virtual must-have list of all the hot accessories for the season--skinny ties, dress vests, hats and suspenders just to name a few.

According to Details magazine, we should be thankful that style arbriters have put their stamp of approval on this hip look. They said the following about the dress vest, “Long sidelined as the least lovable part of a three-piece suit, the vest is emerging as a solo star--on the runway at John Varvatos, in the windows of J. Crew, and on the backs of Justin Timberlake and Adam Brody.” Just remember: the patterned, baggy vest was abolished in the 80’s so stick to a simple (pinstriped, herringbone or solid) fitted vest.

My personal favorite is the skinny tie. Tied loosely over a white shirt and paired with clean denim, this season’s tie is meant to blur the boundaries between formal and casual. You can also subsitute the tie for suspenders and a driving cap or even a dress vest over a white shirt. Finish off with a pair of boots and you have the perfect recipe for fashionable holiday attire.

--Ricardo