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Bruno Rand


Do you like our recent cashmere campaign? If you answer yes (and you'd better) then allow me to introduce you to the man responsible, Bruno Rand! Bruno is a fashion photographer based out of both Washington DC and New York City (although he often shoots in locations like Miami and LA). He approached us a little over a year ago about doing some work on our upcoming photoshoots. Since that time he has been responsible for several of our campaigns including the ultra-sexy shoot for our Spring 2006 Underwear Sale (image below). After this most recent shoot, we thought it would be fun to introduce you to the man behind the camera.

bruno.jpgMeet The Photographer: Bruno Rand

Where are you from originally? Arkansas

What made you get into photography? I was living in Los Angeles, working as a playwright and writing screenplays, and all my friends, who were actors and models, started asking me to shoot their headshots and portfolios after seeing some of my snapshots... I enjoyed the more serious photography so much that I started pursuing it as part-time profession.

How long have you been doing photography? As a hobby, all my life... more seriously, six years.

What do you do when not photographing? Writing.

What do you look for in a model? Personality, personality, personality! I think the best models are the ones with the best personalities, not the best looks. As for the look of the model, it depends on what I'm shooting... if I'm shooting fashion, I look for the more traditional fashion model, thin, exotic looks... if I'm shooting physique studies or artistic nudes, I look for more muscular, more all american looks. But not even the best looks can overcome a boring personality. The camera knows!!

If you could describe your style in three words what would those words be? Definitely still learning.

Where is your favorite place to shoot? An unusual looking location, i.e. an old warehouse, an old house, or someone's house that is decorated with very modern, trendy furniture with lots of color.

When photographing, what body part gives you the most trouble? Hands when shooting... hair when styling, I can't do hair.

What is your ultimate location you want to shoot in? My own studio in Soho, New York with the most expensive lights money can buy!

What's the funniest thing that has happened to you during a shoot? Trying to explain to male models during an underwear shoot why they need to "fluff it up".

How about the most embarrassing thing that has happened? Trying to explain to male models during an underwear shoot why they need to "fluff it up", haha.

If you were to move, where would you go? I'm actually moving back to New York City.

Other than photography, what are you passionate about? Writing, politics, movies, television, pop culture.

What advice would you give to aspiring models? Do your homework. No lawyer would go into a courtroom without studying law, no doctor would take a patient without studying medicine, yet models think they can just show up and model, without studying the profession, the business or the skills needed. It's a definite formula for failure. Don't be lazy, do your homework.

What about aspiring photographers? Shoot what you love. The worst stuff I've ever shot was produced when I was trying to shoot things that someone else wanted. Shoot what you love, and if you're work is good, someone will find it and like it.

View some of Bruno's past campaign images! [1] [2] [3] [4]

Photography Bruno Rand.

-- Jon