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September 29, 2006

Spotted On

I think I speak for all of my compatriots here at Universal Gear when I say that we LOVE underwear! Now I can finally say that I have found someone who appreciates a good pair of underwear as much as we do. Jay over at is a TRUE underwear afficionado! Undiesdrawer is a blog dedicated to all things in the world of men's underwear. While I was checking out his site the other day I noticed that he had actually mentioned our Underwear Sale to his readers.


-- Jon

September 28, 2006

Spotted On Kennethinthe212


While blog-surfing the other day I came across one blogger's particular appreciation of our latest imagery from our Fall 2006 Underwear Sale.

Kennethinthe212 is a peronal blog where Kenneth (a writer/editor in New York City) shares his views on everything from pop culture to politics and posts pictures that catch his eye.

Check out his follow-up post about our model Sean here.

-- Jon

September 25, 2006



After the water fight during our denim shoot, Sean needed to get out of his wet jeans. While he was throwing his jeans into the dryer, our photographer snapped the shot you see to the left and instantly we knew we had our underwear campaign!

Genuinely nice, and (not that we need to say it) extremely good looking, Sean is no stranger to modeling. He can also be found on the packaging for Play By Night underwear from Play!

To get to know him better, we sent Sean some questions and posted his answers along with some candid shots (he' off in the first one and relaxing between shots) from the photoshoot.

Meet the Model: Sean

1 - Where are you from originally? New Jersey

2 - What do you do when not modeling? Studying Math and Statistics at Rutgers University

3 - How old are you? 20 years old

4 - What's your work out routine like? Run 4 miles 5-6 times a week, and I'm in the gym for 1-2 hours a day, sometimes I go twice a day if I have timeSean1.jpg

5 - What's your favorite body part to work out? Chest

6 - What body part gives you the most trouble? Legs

7 - What's your favorite body part? Abs

8 - What's your least favorite body part? Again, legs, haha

9 - 5 years from now where do you see yourself? Hopefully making a large salary in some big corporation

10 - What's your favorite vacation spot? Acapulco spring break baby!!

11 - What's your favorite piece of clothing on Definitely Diesel jeans

12 - What brand would we find most in your closet? Diesel clothing of course!

13 - Boxers or Briefs? Boxer Briefs

14 - What do you like to do for fun? Eat sushi and party with my brothers in FIJI

15 - How long have you been modeling? 2 years, but my first photo shoot was when I was 16

16 - What's your favorite place to just hang out and relax? I rarely relax so I don't know, haha

17 - Most embarrassing thing that has happened to you? I fell off my loft onto the floor while trying to get out of bed

18 - If you moved, where would you go? California

19 - What are you passionate about? FIJI (my fraternity), Rutgers, and the gym

Sean was also featured in our recent denim catalog [1] [2] [3]

If did not receive our catalog and would like to, click here to send us your name and address and make sure you get the next edition!

(R&L Model Management New York)


September 19, 2006

Purple Rain


Not since pink has one color dominated a season with such accord as this Fall’s must-have color - purple. From plum to periwinkle; from sweaters to underwear, the majestic color is popping up everywhere. It’s the perfect addition to this year’s dark and somber jewel-toned landscape. It adds a flash of energy while keeping a heavy air of mystery and intrigue. Personally, I could wax rhapsodic about the heavenly hue for days but I think one of the real beauties of this color is its quite pretentious past.

You see, purple dye was - until recently - an extremely hard color to come by. The dye is said to have originated on the island of Crete some 4000 years ago. The brilliantly deep shade was produced from the mucus of various species of marine mollusks. It took about 12,000 shellfish to extract about 1.5 grams of the dye. The expense of creating purple has kept it in the hands of royalty almost exclusively until recently.

While the purple of today is a bit more accessible, the air of prestige has never diminished. The color is bold without being overbearing and It can deftly traverse the color spectrum adding compliment wherever it may land. So whether you’re wearing it as an accent or a statement, be confident that the color purple has a history as pedigreed as you.


Check out the Diesel Kinox Tartan Sweater, Energie Fresbee Sweater, Penguin Hector Sweater or the Pusch Meta Sweater. And stay tuned...there’s more to come.

-- Chord

September 18, 2006

C-IN2 Supporting You!

Genius....pure genius! C-IN2 has revolutionized underwear with their Sling Support System. Found both in their No Show Brief as well as their Trunk, it's designed to give you a bigger, know.

This is achieved with an adjustable elastic sling inside the pouch that forms a ring which lifts you forward (check out the graphic R-rated illustration on the right). Cut low to accentuate your lower abs and rear assets, they're perfect with low-rise jeans!


September 06, 2006

Hot Summer Shoot

wash, rinse, repeat...

From the pictures to the weather, everything sizzled! In early August the temperatures in the nation's capital were hitting a scorching 97 and 98 degrees. With models and photographer in tow, we embarked on a trip throughout Washington DC to shoot our next few promotions.

DS06_02.jpgFirst stop, a local car wash. To show off our great new denim and clean new washes, Joe, Matt and Sean got down n' dirty scrubbing a bright orange, vintage 1960's Ford Bronco. The sun was intense and the blacktop was searing. The ensuing water fight was inevitable.

After that we headed indoors to the connecting laundromat to dry off the jeans and cool down a bit in the shade. While inside, inspiration struck our photographer Scott and we had an impromptu shoot. Joe (the troublemaker of the group) thought it would be fun to see if Sean would fit into one of the dryers....he did.

Hundreds of quarters and several spin cycles later, we were ready for the next stop. Check back later this month to meet the models.

Did you receive our first ever catalog featuring images from our hot summer shoot? If not click here to send us your name and address and make sure you get the next edition!

More pictures from our HOT SUMMER shoot |1|2|3|4|5|6|7|8|9|10|
(Photography: Scott Henrichsen. Models: R&L Models)