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Leave Your Mark: A Denim Guide

00525-1718!LVI-1255.jpgGo ahead‚ take off your jeans. That’s what I said; take ’em off. Now lay them on the ground‚ and take a good look. What do you see? You should be able to see a story. You should be able to see yourself. If you look at your jeans and all you see is a label or a price tag then you have the wrong pair. You should be able to look at your jeans and see that stain from when you accidentally spilled bleach while washing them‚ or where you ripped a hole in the knee for some ventilation during summer‚ or the worn spot around where you wallet rests. These are true reflections of you and what takes your jeans from simple to a statement about your personality. Don’t be timid‚ there are plenty of ways to put a little more of you into your denim. So pick up a paint brush‚ grab some bleach and get ready to leave your mark.

Wear ’Em Out
0485801-RAW!TRL-1664.jpgThis technique--which we learned from some of our top denim brands--is not for the faint of heart and will take some time. The outcome&sbquo on the other hand‚ is a tribute to distinctiveness. You need to start with a pair of raw denim. As you may or may not know denim is combination of white and indigo dyed threads. Indigo dye‚ however‚ will never fully penetrate the fiber and washes out with time. To give jeans their worn in look factories will wash and treat denim. Raw denim‚ however‚ is usually not washed or treated. This leaves them darker because none of the dye has been washed out. This is where you come in and can create your own wash. So once you buy your raw denim all you need to do is wear them. That’s right‚ just wear them‚ wear them and wear them some more. The hard part is not washing them for at least six months to a year. What? That sounds disgusting! Well‚ no one said looking good was easy. There are‚ however‚ still ways to keep them smelling good. Odor eliminators can help‚ but to really get the smell out just throw your jeans in the dryer with a couple of dryer sheets and put it on high for about 20 minutes. If that doesn’t work try putting them in the freezer. While it may seem odd it really does help. While it’s a little harder on your wallet‚ your last option (if these others all seem too bohemian)‚ is to dry clean them. After six months or so you can finally throw them in that cauldron of magic‚ the washer. The dye should wash out in a pattern consistent with how you wore them and leave you with a one of a kind wash.

-- Chord