True Religion Jeans transcend the denim jean market with awe-inspiring originality. True Religion was founded in 2002 to take denim into a refreshing new direction. The Los Angeles-based premium denim company uses intense attention to the details, from the fashion-forward seams, to the amazing embroidery and the unique hand-sanded vintage washes that distinguish True Religion as a leader in the designer jean market.
Married couple, Jeffrey and Kim Lubell have combined his classic rock looks and her hip-hop and R&B style to produce their "True Religion", a transcending denim line made to exceed consumer's expectations of designer denim apparel. Jeff was quoted recently saying "My life is about fashion. I joined the denim revolution in 1998. There were many brands of jeans, but none I wanted to wear. So I created the Bella Dahl, Jefri Jeans, and then Hippie Brand labels. Now there is True Religion Brand Jeans. The superstar of jeans. There is always something unique, something indefinably amazing about a superstar. A superstar is constantly creating, innovating, staying ahead, like True Religion Brand Jeans."
Celebrity watch: Ryan Seacrest is often seen in his True Religions on American Idol.