Ben Sherman began making shirts in the 50's from a small factory in Brighton, England, employing only 10 people. In 1963 the company took on the name of its founder and began the first production run of the infamous button-down collared shirt. Mr. Sherman opened his first retail outlet next to the factory in the same year and the "Ben Sherman cult" was born. The shirts were adopted by the youth movements of the day, none more so than the scooter-riding mods. Aspiring to a smart tailored look influenced by sharp, modern Italian tailoring, the brand became a trademark of their style. Soon after, a Ben Sherman Original shirt became the "in" shirt; it had become a status symbol. In the late sixties and early seventies the youth culture made Ben Sherman a part of their essential uniform to be worn with Levi's and a pair of Doc Martens. Without "the shirt" one was considered a second rate Mod, but with a Ben Sherman one had instant "cool" appeal. Ben Sherman was also the first to introduce skateboards to the UK in the mid 60's. Music groups like The Beatles, The Rolling Stones, The Who, The Police, The Kinks and many others were outfitted in Ben Sherman.