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October 25, 2005

Ben Sherman

Ben Sherman began making shirts in the 50's from a small factory in Brighton, England, employing only 10 people. In 1963 the company took on the name of its founder and began the first production run of the infamous button-down collared shirt. Mr. Sherman opened his first retail outlet next to the factory in the same year and the "Ben Sherman cult" was born. The shirts were adopted by the youth movements of the day, none more so than the scooter-riding mods. Aspiring to a smart tailored look influenced by sharp, modern Italian tailoring, the brand became a trademark of their style. Soon after, a Ben Sherman Original shirt became the "in" shirt; it had become a status symbol. In the late sixties and early seventies the youth culture made Ben Sherman a part of their essential uniform to be worn with Levi's and a pair of Doc Martens. Without "the shirt" one was considered a second rate Mod, but with a Ben Sherman one had instant "cool" appeal. Ben Sherman was also the first to introduce skateboards to the UK in the mid 60's. Music groups like The Beatles, The Rolling Stones, The Who, The Police, The Kinks and many others were outfitted in Ben Sherman.

7 for All Mankind

Seven for All Mankind started in the fall of 2000 in Vernon, California. The founders of the business noticed a void in the contemporary denim market. Fashion denim had not been seen in the US for over 20 years. The brand enjoyed success instantly at retail. The product has been successful because of the fit, finishes, fabrics, and attention to detail. Seven for All Mankind is now sold in over 35 countries with distributors in Western Europe, Canada, and Japan.

The design team includes designers Rebecca Danemberg, Tim Kaeding and Larissa Noble. The three of them have worked extensively in denim design and bring a vast understanding of fabrics, style and customer desire to 7 for all mankind.

As head designer for The Gap Women’s Denim for a tenure of four years, Tim designed the women's line and the 1969 premium label. He successfully contemporized the basic image using some of the best denims and laundries in the world. Before that, Tim designed exclusively for his private label, Timothy Kaeding, a high-end sportswear line based out of New York.

Rebecca joined 7 for all Mankind in September 2001, after heading design of Tahari's denim line. Prior to that, Rebecca designed and manufactured her private line in New York, selling out of her downtown store. Her designs were carried at Barney's, Linda Dresner, Saks Fifth Avenue and Fred Segal, among others.

Larissa Noble graduated from Parsons School of Design. She joined the design team at Ellen Tracy focusing on tailored jackets, outerwear, evening wear, and accessories. Larissa worked as a costume designer in Los Angeles before joining 7 for All Mankind.


Diesel design does not follow established trends. It is largely unaffected by fads occurring within the fashion circles; it is innovative and at times a bit radical, but always shows a careful attention to detail and a focus on quality in the selection of materials and production techniques. Diesel collections effectively precede trends and do not respond to them, while at the same time the emphasis on quality is never compromised. This focus on independent working methods and strong quality almost seems to translate within the company into an attitude towards living - the Diesel way.

The Style and Graphic Offices literally work side by side in one huge open space, a creative group strengthening itself through close collaboration. Diesel's stylists come from widely diverse cultures and backgrounds, and they all contribute to the creation of a truly global product. Every line is designed by a dedicated group of people (1 stylist, 1 assistant and 1 product manager), who get their inspiration from the most unpredictable places. Diesel designers are famous for their strange self-planned research trips around the world (recent trips include cities in Japan and the Norwegian tundra).

In the Spring of 2006, Diesel denim has been spotted everywhere--especially on American Idol where contestants Ace Young and (our favorite) Chris Daughtry seem to never want to wear anything other than their Diesel Zaf Jeans.